Expert consulting services for the Paper, Paperboard, and Packaging Industry

Providing unique insight for a sector in transition


Paper, paperboard & packaging


The digital revolution, paperless communication, online e-commerce, and web advertising continue to lessen the demand for graphic papers. This trend was accentuated by the pandemic's effect on paper usage in schools, workplaces, and businesses. The rise of packaging grades is fuelled by the same factors.

The pandemic dramatically accelerated digital transformation, and the digital shift continues. Consumers have grown increasingly attached to the ease and flexibility of e-commerce, on-demand take away spending and online shopping. Additionally, urbanisation, protectionism, and nationalism will impact and restructure industrial supply networks. All of these factors increase the demand for packaged products.

Vision Hunters has extensive experience and knowledge in the paper, paperboard, and packaging sectors throughout their entire life cycles and value chains. Understanding the fundamentally shifting business environment, we assist our clients in making sustainable business decisions for growth that creates value.

Strong innovation ongoing in all packaging and  paper grades

Where consumption of traditional printing papers continuous to fall, there is ongoing innovation for new paper grades. The growing sustainability trend is opening opportunities for recyclable and biodegradable solutions supporting the demand for kraft papers and specialty papers with different functional properties.

The packaging industry, which is in a state of constant transformation, also requires innovation. In addition to driving consumption, digital development enables the integration of sensors and other technologies into packaging. The environmental pressures on plastic use present a tremendous opportunity for the fiber-based packaging industry to provide eco-friendly, adaptable, and intelligent alternatives for the conscious consumer. Sustainability and recycling are high on the strategic agendas of the brand owners, putting further pressure on reinventing their packaging solutions.

Change is an opportunity in the paper and packaging industry

The continuing growth of e-commerce and take-away culture,  the changes in demographics with smaller families and rising single-person households will continue to push the demand for packaged goods.
Vision Hunters has been providing strategic consulting services for paper and packaging clients during the past decade of turbulence and ongoing change. Our expertise includes graphic papers, a variety of specialty paper grades and the whole paperboard and packaging segment. Our experience covers all the main grades e.g. specialty papers, graphic papers, cartonboards, containerboards, kraft and sack papers.

Key service offering for paper, paperboard and packaging

  • Conversion strategy and feasibility
  • Assessment of new business opportunities including new markets, new grades and new substituting products
  • Strategic market analysis and field interviews
  • Feasibility studies for new investment projects, conversions and second options
  • Operational excellence and technical assessments for different machine strategies to increase the company cash flow and company value creation
  • M&A services cover the support along the M&A process from the identification of partner and acquisition targets through to concrete business and technical due diligence