The pandemic revealed how damaging it can be if global supply chains focus solely on efficiency. Changing an existing supply chain is not simple, as it has to be sustainable and secure, and it still needs to balance the demands for cost efficiency.

China’s strive for sustainability has recently caused major turbulence in the pulp and paper industry. The waste paper import ban has shifted global trade flows while a potential complete ban in 2020 would further impact fibre availability and prices.

Continuous improvement and operational excellence are often marketed as solutions to cope with tightened profitability, but identification and prioritization of actions is the key for efficient improvement.

The growing e-commerce will not only increase the demand for packaging, but it is changing the packaging solutions for good. What will be the most important characteristics of packaging when the competition is not on the shelf in a retail store?