For forest industry companies, packaging of different wood, paper, board, tissue and pulp products have been flying outside the sustainability radar. Fossil-based materials, especially plastics, are widely used in the forest products supply chain, thus a lot of room for improvement exists sustainability-wise.


Common reasons for not reaching the full potential of tall oil are outdated technology, not enough demand for CTO, and remote locations making it unfeasible to extract and ship elsewhere. Outdated technology can be solved through investments into modern extraction technologies, which are far better compared to the ones developed in the 1980s and 1990s.


Global forests are a rich source of antiviral, antibacterial, and antifungal bioactive compounds with underutilized commercial opportunities. Many of the potential candidate compounds or groups of compounds have already been identified and studied to some extent on R&D level, but there is still a vast amount of untapped business potential in finding new more potent compounds, and developing new innovations based on already accumulated knowledge. The forest industry can offer solutions by producing antiviral and antimicrobial bioactive compounds that can be used as part of the treatment against the viral infection.


The development of a recycling infrastructure for packaging waste is a longer-term goal, which will be needed in order to more efficiently utilize raw materials and support circularity and by that a more sustainable future for our globe. What is surprising, is the currently lacking sorting of used food packaging in fast food restaurants, as typically all trash is placed into the same bin.


Digitalization is used to create revenue, improve business, and to replace and transform business processes. Digital solutions offer tools for more competitive ways to run business. Digitalization is increasingly utilized to reach a higher sustainability performance and to meet the requirements of increased visibility and transparency in the end-to-end supply chain. A digitalization strategy is needed to deploy the full potential of digitalization, also in terms of sustainability.


Investing with consideration to issues beyond financial returns, or active ownership, has become widespread during the past decade. ESG investing implies investments that simultaneously seek both positive returns and positive impact on society and the environment considering ethical, governance and sustainability issues. Change has been driven simultaneously by regulators, clients, companies as well as asset managers.




China’s strive for sustainability has recently caused major turbulence in the pulp and paper industry. The waste paper import ban has shifted global trade flows while a potential complete ban in 2020 would further impact fibre availability and prices.


Continuous improvement and operational excellence are often marketed as solutions to cope with tightened profitability, but identification and prioritization of actions is the key for efficient improvement.